Our brand new look and language
Since the beginning of 2015, we have been working with consultants from Kreativz on the PPI Branding Project. We would again like to thank so many of you for your helpful input during this important effort. From the outset, we aimed to build upon the existing PPI brand and its strengths, as represented by our high-caliber membership and excellent programming. Furthermore, we were very aware that PPI operates in an increasingly competitive environment, and that perceptions of PPI have naturally evolved over time. This is an ideal moment in PPI’s organizational development to more clearly articulate our identity for a 21st Century membership and in a more global context.
During the Winter Roundtable in February and thereafter, many PPI members participated in surveys and interviews with the Kreativz team, offering their stories and perspectives on PPI. We want to share with you the findings and recommendations from the process. You can view and download the PPI Branding Report here.
Over the next several weeks and months, you will notice changes to PPI's external face, both visually and with the language that we use to describe who we are and what we do. As we implement the elements of the brand update and transition to the new look and language, we would welcome your reactions.